/..../ "Television Studio of Animation Films makes its productions not only for the cinema but also for TV. From the producer's point of view, this fact involves the requirement to take into consideration the complex specificity of the TV audience, who are not necessarily interested in the artistic struggle with the film form. The point is that he has to find his way between the Scylla of the esoteric investigations in the area of artistic experiments with the art of animation that are of no interest to the majority of the audience, and the Charybdis of the commercial productions, so popular all around the world nowadays, which replace imagination and artistic self-realisation with "ready-made", routine solutions and patterns. From the very beginning, the productions of the TV Studio of Animation Films have followed two artistic lines. One of them consists of films aimed at the young audience (both single productions as well as multi-episode series). The other includes the so called "author's films", primarily aimed at the adult audience. Novel in expression, they reflect a more profound artistic idea. Apart from its own productions, consisting as of today (here: 1996) of an impressive number of over one hundred and thirty titles, the Poznań Studio - just like other film studios - is also commissioned with numerous film services, including: design, decorations, directing, animation, copying and painting on celluloid, photography and commercials, by Polish and foreign employers. However, care has always been taken that such services should not outnumber or dominate the Studio's major activities. /.../ "A fortunate compromise between the artistic ambitions of the artists and the necessity to make productions addressed to the mass audience was reached in 1989 when the Poznań Studio decided to implement a very risky idea of a series of animated video clips to classical music. On the TV market, flooded with cheap, banal pop music video clips, this idea appeared to hit the target. Mozart, Beethoven, Vivaldi, Schubert, Chopin, Moniuszko, Bizet, Rimski-Korsakow, Debussy, Albinoni, Saint-Saëns, Jan Strauss ... Combined with the imagination of the Poznań artists, music of each of those composers was provided with an interesting, animated counterpoint. It has been proven that within such a popular formula, visual attractiveness may be reconciled with high aesthetic value. Moreover, it may serve as a platform combining the elements of art and play in a way attractive to the adult and children's audience." /.../ "In 1993, the Poznań Studio began to realise another series of animation films, this time under the common title "Impressions". The task was as difficult as the one involving classical music video clips. The idea was to enliven - using classical animation - the world presented in the most popular paintings by the world's greatest painters, including Magritte, Mondrian, Chagall, van Gogh, Cezanne, Klimt, Witkacy and others. Also this time the young animators made a success of that very difficult task, making films full of expression, showing their personal attitude to the paintings animated on the screen." /.../ "Films made by the Poznań Studio have been awarded an impressive number of 32 prizes and distinctions (here - 1996; 1999 - 53 prizes) at national and international film festivals. Over twenty (1999 - 47) of them were granted over the last few years (1989 - 1999) when the series of video clips to classical music appeared to be a real hit not only at national and international festivals - every year, export of those productions increased. It is no exaggeration to claim that the Studio has worked 17 years for that success." /.../ "Achievements of a film studio are usually measured by its festival trophies. It is quite reasonable as the awarded prizes and distinctions determine the prestige of each film studio in the world. At this point, however, we would like to look at the activities of the Studio from a little bit different perspective. Certainly everyone who has had a chance to visit the Studio has been warmly received by its hospitable personnel. That unusual opportunity of everyday direct contact offered by the TV Studio of Animation Films in Poznań positively affects its image. For over seventeen years of its existence, the Studio has received a few hundred thousand visitors (mainly school children) who were initiated in the mysteries of the art of film animation. That aspect of the Studio's activities, usually neglected, makes the animation film familiar and more popular among the audience. It has happened many times that, if the conditions permitted, the youngest 'apprentices' made their first cartoons under the supervision of the Poznań artists, thus discovering the fascinating world of moving pictures. Such 'feel' of the cinema leaves an unforgettable trace in the memory of those who have ever experienced it."